Meet Sonja
Google specialist, Best-Selling Author, 40 Under 40 Winner, Keynote speaker, Fertility Advocate, CEO of The Search Republic, Creator of The Growth Movement.
The Search Queen
Sonja Pototzki-Raymond MSc, also known as Sonja the Search Queen, is a best-selling Author, award-winning businesswoman, 2025 40 Under 40 winner, CEO, Google Search Expert, Keynote Speaker, and Fertility Advocate.
A force to be reckoned with, Sonja founded The Search Republic in 2018 and, within just six years, has helped generate over $700 million in sales for her clients. Today, her agency is one of Australia’s most in-demand Google-accredited digital agencies, with a global footprint and active client waitlist.
Her debut book, The Search for Resilience, quickly became an Amazon #1 bestseller across seven categories, solidifying her place as a voice for courage, business growth, and human strength. Born from her own 4-year fertility journey, the book is a powerful guide to standing strong and awakening the warrior within through life’s toughest seasons.
With a Master’s and Honours in Marketing, Sonja brings together heart and strategy — blending her Google Search expertise with her passion for empowering others, driving purpose-led impact, and advocating for women in business and beyond.
Across 20 years in global advertising and marketing, Sonja has worked with powerhouse brands like Guinness, Jameson, Nestlé, L’Oréal, Special K, and Benefit Cosmetics. She is widely known for helping businesses grow ethically and sustainably using the power of Google Search.
Google Specialist
In 2018, Sonja founded The Search Republic and, in under 6 years, has generated over $700 million in sales for her clients. With a global footprint and an active client waitlist, The Search Republic is now one of Australia’s most in-demand Google-accredited digital agencies.
Sonja has been featured in various publications and shared her expert Google knowledge with articles in Yahoo! Finance and CEO Weekly.
In 2023 Sonja was featured in The Australian Business Journal, as one of the Top 10 SEO experts to watch in 2023.
In 2024 Sonja was featured in The Entrepreneurs Herald ‘40 Under 40 List’.
In 2024 Sonja was featured as one of the ‘Top 20 Women Entrepreneurs to Look Out for in 2024’ by The NYC Journal.
In 2024 Sonja was featured in The Entrepreneurs Herald as one of the ’40 Under 40 Powerful Women Leaders 2024′.
Fertility Advocate
Sonja’s personal journey through a three-year fertility battle has not only made her a deeply passionate advocate for women’s fertility challenges, but also inspired her upcoming book, showcasing how adversity has fuelled her professional drive.
This battle, marked by resilience and unwavering determination, culminated in a joyous pinnacle in July 2022 when she and her husband, Kevin, welcomed their cherished rainbow baby girl, Saige-Faith Raymond, into their lives. Sonja chooses to transform her deeply personal experience into a source of empowerment and solace for other couples on the same journey.