Meet Sonja
Google specialist, Keynote speaker, Fertility Advocate, CEO of The Search Republic, Creator of The Growth Movement.
The Search Queen
Sonja Pototzki-Raymond MSc is a CEO, Google Search Expert, Keynote Speaker, and Fertility Advocate. She’s known as The Search Queen for helping her community outrank their competitors on Google.
Educated with an honours degree and master’s in marketing, Sonja combines her Google Search smarts with her big heart, passionate about making a difference to her client’s bottom line, the environment, and the business community.
With 19 years of global marketing and advertising experience, including working for many high-profile international brands – Guinness, Jameson, Nestle, L’Oreal, Special K, and Benefit Cosmetics – Sonja is renowned for accelerating growth and transforming businesses using ethical, effective, and sustainable Google Search strategies.
Google Specialist
In 2018, Sonja founded The Search Republic and, in under 6 years, has generated over $700 million in sales for her clients. With a global footprint and an active client waitlist, The Search Republic is now one of Australia’s most in-demand Google-accredited digital agencies.
Sonja has been featured in various publications and shared her expert Google knowledge with articles in Yahoo! Finance and CEO Weekly.
In 2023 Sonja was featured in The Australian Business Journal, as one of the Top 10 SEO experts to watch in 2023.
In 2024 Sonja was featured in The Entrepreneurs Herald ‘40 Under 40 List’.
In 2024 Sonja was featured as one of the ‘Top 20 Women Entrepreneurs to Look Out for in 2024’ by The NYC Journal.
In 2024 Sonja was featured in The Entrepreneurs Herald as one of the ’40 Under 40 Powerful Women Leaders 2024′.
Fertility Advocate
Sonja’s personal journey through a three-year fertility battle has not only made her a deeply passionate advocate for women’s fertility challenges, but also inspired her upcoming book, showcasing how adversity has fuelled her professional drive.
This battle, marked by resilience and unwavering determination, culminated in a joyous pinnacle in July 2022 when she and her husband, Kevin, welcomed their cherished rainbow baby girl, Saige-Faith Raymond, into their lives. Sonja chooses to transform her deeply personal experience into a source of empowerment and solace for other couples on the same journey.