Google Specialist. Keynote Speaker. Amazon Best-Selling Author. Host of Diary of The Search Queen.
Helping business owners in their search for more clients, more impact, and more resilience.
Google Search & SEO Expert
As CEO of The Search Republic and with a career spanning 20 years across global markets and iconic brands, I’ve elevated the agency to Google-accreditation and achieved over $700 million in sales for my clients across Australia and New Zealand within five years.
Keynote Speaker & Podcast Host
Whether I’m on stage or behind the mic, I bring energy, experience, and stories that stick in your mind. From delivering high-impact keynotes to hosting real, unfiltered conversations on Diary of The Search Queen, I create moments that move people and get them thinking, feeling, and taking action.
Amazon Best-Selling Author & Fertility and Resilience Advocate
My book The Search for Resilience became a #1 Amazon bestseller, but it started with my own story of navigating fertility, business, and everything in between. Now, I use that experience to spark bigger conversations around what it really takes to lead, grow, and keep going when life throws the hard stuff.
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I help business owners get found on Google, get booked by dream clients, and stop wondering where the next sale is coming from.
Hi, I’m Sonja!
The Search Queen and Google-obsessed strategist, speaker, podcaster, and business owner who believes resilience is just as important as ranking on page one.
I’ve spent the last two decades helping purpose-driven brands grow using smart, sustainable Google strategies, and as CEO of The Search Republic, I’ve helped generate over $700 million in client sales.
But I’m not just about rankings and revenue.
I’m also the author of The Search for Resilience (a #1 Amazon bestseller), host of Diary of The Search Queen, and a speaker who isn’t afraid to go there sharing what it really takes to build something meaningful in business and life.
Whether I’m mapping Google Search strategy, unpacking real-life resilience on the podcast, or speaking on stages across the country, I’m here to help you grow your business, stand out online, and build the kind of strength that lasts.
Because visibility and strategy matters as does the story behind it all.
If you’re chasing big growth and a life that actually feels good, you’re in the right place!
Start being found by your dream clients TODAY
Let’s do this, together...
Work with me
In the last 6 years, I’ve been on a massive personal and professional growth journey navigating business, motherhood, and resilience while building a multi-7-figure agency from the ground up.
And if there’s one thing I know for sure? You don’t have to do it all on your own.
Whether you’re looking to get found on Google, share your story, build a brand that actually connects, or hand over the heavy lifting, I’ve got something for you.
Here’s how we can work together:
Looking for a powerful read that’s equal parts raw, real, and deeply empowering?
Read the Amazon Best Seller “The Search for Resilience”
I take you behind-the-scenes of my journey through fertility, business, motherhood and what it really takes to keep going.
This isn’t just a story, it’s a reminder that your hardest seasons can become your greatest strength.
Get your copy and start your own search for resilience.
Want to hear the real stories behind business growth, resilience, and all things Google?
Tune into Diary of The Search Queen
You’ll hear the lessons, losses, wins, and wisdom that come with building something meaningful.
Plus, chats with incredible guests who’ve walked through the fire and come out stronger.
Your next dose of truth, strategy and soul is waiting.
Planning an event or have a podcast where you need a speaker who brings the goods and the energy?
I’m ready to be your next Keynote Speaker or Podcast Guest
Whether I’m speaking on SEO, visibility, resilience or the realities of running a business, I don’t just deliver value, I create a moment your audience won’t forget.
Let’s make your next event, workshop or panel a powerful one.
Looking for a team of Search Experts to take care of your digital marketing for you?
Partner with The Search Republic to take your business to new heights.
Find out how The Search Republic can help you create a fully integrated and personalised digital marketing strategy using Search Engine Optimisation (SEO), Google Ads, Website Design, and more.
We’re your go-to Google specialised marketing agency.
Testimonials
EXCELLENT Based on 15 reviews Posted on Jordan KIDNERTrustindex verifies that the original source of the review is Google. Sonja’s Google Masterclass and training sessions for our L'Oréal Pro Connect community and Digital Pro teams were outstanding. Sonja’s ability to take complex digital marketing concepts and present them in an engaging and easy-to-understand manner was truly impressive. The sessions were highly interactive and provided our teams with practical strategies they could implement immediately. We were particularly impressed with Sonja's deep understanding of the Google ecosystem and her passion for helping businesses succeed online. The feedback from our team has been overwhelmingly positive, and we've already seen a tangible impact on our digital marketing efforts. I highly recommend Sonja for any organisation looking to upskill their teams in digital marketing. She is a true expert in the field and a pleasure to work with. Jordan Kidner, Business Education Manager, L'Oréal Professional Products DivisionPosted on Danielle HuntTrustindex verifies that the original source of the review is Google. From the moment I started working with The Search Republic I knew I had finally found the right company. I have tried numerous companies over the last 18 months which promised the world and didnt deliver. Sonja was upfront and honest from the beginning. She said she couldnt promise anything but they delivered and more. I have had over 30 conversions in the first month alone. If your on the fence, let this be your sign to just go for it. The service is exceptional and I'm super excited for the next few months and beyond. Thanks again Sonja, Dave and Team.Posted on Kirsty-Lee RobertsTrustindex verifies that the original source of the review is Google. I cannot empathise enough how truely exceptional the Search Republic team, particularly Sonja and Dave, has been for our business. Their exceptional dedication and expertise have proven invaluable to our business. In the very first month of running the Google Ads campaign under their guidance, we experienced an impressive influx of 77 inquiries. This remarkable result is a testament to their strategic approach and the tangible impact they have on driving positive outcomes. I feel incredibly fortunate to have such a dynamic and effective team contributing to our business success. Sonja and Dave's commitment to going above and beyond has truly set them apart, and I look forward to continued collaboration and growth with the Search Republic team.Posted on Pristine in the Office AdministrationTrustindex verifies that the original source of the review is Google. After using Sonja from The Search republic within 2 months I have had 295 enquires since the campaign started. And a massive increase of 43% in business vs this time last year I have been so busy with new customers I have to hire 3 new full timers to to keep up with the work coming through Google Ads. I am so impressed with Sonja and her team. Very professional, walked me through the steps and cant wait to continue the growth in my business thanks to TSR. Highly recommend TSR. Wish I had contacted them sooner. Thank you once again. *****Posted on Barista School PerthTrustindex verifies that the original source of the review is Google. I have been working with Sonja and Dave from The Search Republic for a year now and have been SO IMPRESSED with our results! They manage our Google paid Ads account for our online Barista School. Our online bookings have shown consistent growth, and the quality of service and support they offer is truly remarkable. In the last year alone, we have seen an increase of 53% in our sales after all our marketing costs have been paid with The Search Republic In the past, we've engaged with other Google Ads and SEO companies, but none have come close to delivering the outstanding results that we've experienced with The Search Republic. We plan to be a client for many more years to come. 😊 Thanks Sonja + Team!!Posted on KIDZSHACK CUBBIES AND JUMPING CASTLESTrustindex verifies that the original source of the review is Google. Since starting with The Search Republic in September 2021, we have increased our annual sales by 30%, The service is exceptional, and I would highly recommend them. Sonja and her team have a wonderful energy, and genuinely want to help you succeed, it's above anything else I have experienced in a business relationship.Posted on Atalie ParkTrustindex verifies that the original source of the review is Google. The amount of times I heard “I wish we knew about your business when we planned our wedding!” I knew that I was not able to get my business name and service offering out in the local wedding market alone, and therefore missing out on reaching the ideal engaged Couples suited to my business. I heard Sonja talk at a conference and thought, this is an ethical and knowledgeable business owner I’d like to work with! Not only did Sonja and Dave create a fast working Google Ad campaign that generated approximately $30,000 in bookings in the first 10 weeks, it was so successful in fact that I worried that I wouldn’t manage the new booking load as a sole business owner and operator! They have graciously been there to support my business needs, and I really appreciate the personal and dedicated support that I have received since we began this partnership together. I highly recommend Sonja and her team to any business seeking a long term, successful marketing solution.”Posted on Kayleen EastmanTrustindex verifies that the original source of the review is Google. We have been working closely with Sonja and Dave for 3 months now and are thrilled with the service and results from them. Our sales have improved, and our online presence has increased so much so that we just had a record sales month! Love working with these guys 💫Posted on Revampd Hair StudioTrustindex verifies that the original source of the review is Google. Since starting with the The Search Republic earlier this year, I am amazed at the dramatic increase in new client sales that we have had. Almost instantly we had an influx of new customers calling and asking about our services. Three months in we now have had an 80% increase in New Enquiries and more people seeing our brand. These guys really know what they are doing and take the time to figure out what’s going to work best for your unique business needs. I used to run Google Ads myself and the difference is night in day in comparison to what The Search Republic has done to grow my business. My advice to any business owners considering working with Sonja and her team is just do it, you won’t regret it! Looking forward to the continued growth and many celebrations ahead!Posted on Nikki CzarneckiTrustindex verifies that the original source of the review is Google. After having a terrible experience with my previous marketing company and spending money after money but with little to no results or even explanation as to what the company were doing each month, I have been so impressed with the experience I have had with The Marketing Republiq. Sonja and her team have had monthly meetings with me and my sales have increased month on month. I am so pleased with how it's going and I can't wait to see it throughout 2022.
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